We Know Brands. We Know Retail.

In an industry driven by relationships, access is everything.

KSJ Collective brings emerging beauty and wellness brands the critical connections needed to stand out and succeed in retail. With deep industry ties and hands-on support, we help you unlock opportunities, mitigate risk, and achieve sustainable growth.

Who We Work With

Brands

We champion emerging beauty and wellness brands, offering Strategic Advisory support as part of your team.
Brands

Retailers

Merchants at the core, we partner with retailers to provide Assortment Curation and Strategic Advisory services.
Retailers

Investors

We provide investors with insight and connections to today’s most exciting brands.
Investors

“Kelly and the entire KSJC team have been invaluable to our brand’s launch. They truly have their fingers on the pulse and quickly helped to plan out the right strategy, land the right conversations with retail partners, and sat with us side-by-side through many conversations. Truly can’t recommend Kelly and the KSJC team enough.”

Chris Kim, CEO

How We Work

We offer a customized approach to each scope of work, guiding brands through three key phases on the road to retail success:

Positioning

You often get only one opportunity to make a first impression. We ensure that your brand and supporting assets are pitch ready for any retailer.
Brand Positioning

EXPANSION

Getting into retail requires a holistic understanding of the market and a custom strategy for execution.
BRAND EXPANSION

MANAGEMENT & GROWTH

We often say that once you get into retail, that’s when the real work begins. Our ongoing Advisory, Strategic Account Management, and In-Store Leadership services propel your brand into long-term, sustainable growth.
BRAND MANAGEMENT & GROWTH

“I call Kelly my guardian angel. I can tell you that I would not have been able to secure early partnerships without Kelly and her team. Her extraordinarily broad relationships with retail partners, her years of experience, and her keen eye for what makes brands successful, are all assets beyond the services she provides. She owns our success just as much as we do, and I could not ask for a better partner.”

Leona Dondi, Founder

What We Offer

Includes:
Strategic advice for market entry
Thought leadership and vision refinement
Market analysis and trend insights
Tailored growth and positioning recommendations
Connections with preferred partners

ADVISORY

We offer executive level guidance and support for brands preparing to go to market or seeking thought leadership.

Includes:
Custom Go-to-Market Strategy for National and Independent Retailers
Brand Positioning Assessment and Asset Refinement
Retail Pitch Campaign
Sampling Support
Brand Presentation Support
Seasonal Prospecting Meetings
Contract Negotiation
Launch Planning and Execution Support

RETAIL DISTRIBUTION

We leverage our unparalleled access to over 1,800 national and independent retailers, connecting your brand with the right retail partners at every stage of growth. Beyond our vast network, we roll up our sleeves to work alongside you, ensuring that every detail is meticulously handled—from strategy to execution. We don’t just open doors; we dive into the weeds to optimize sales and foster lasting partnerships.

Includes:
Order and Inventory Support
Seasonal Planning and Strategy with Retail Partners
Leveraging Ongoing Marketing Opportunities
Recurring Retailer Meeting Support

STRATEGIC ACCOUNT MANAGEMENT

Once you get into retail, that’s when the real work begins. Through smart and scalable business strategies, we help drive sales and foster strong, lasting relationships with each retail partner.

Includes:
Analyzing current product performance
Curating an optimized product mix
Developing growth-focused assortment plans

EDUCATION AND IN-STORE LEADERSHIP

We maximize brand potential in today’s retail environment through our expert guidance, strategic thought partnership, and exceptional execution.

Includes:
Sales Support Recruiting and Hiring
Brand Specialist Training and Management
Organizing Gratis and Incentives
Drive Sell-Thru
Scheduling and Reporting
Ongoing Seasonal Training

BRAND SPECIALIST PROGRAM

With a team of top tier talent, our Brand Specialists program builds awareness, drives revenue growth, and fosters loyalty for your brand.

Includes:
Education Strategy for Each Retailer
Store Leadership Liaising and Retail Partnership
Stock Communication Support
Seasonal Strategy
Activation Planning and Execution
Event Planning
Educational Asset Consulting and Creation

RETAIL ASSORTMENT STRATEGY

Designed for innovative retailers, we review current productivity and growth strategies to curate a dream assortment.

INVESTOR RELATIONS

We foster strategic alignment with investment opportunities that are right for your business. We assess your brand’s unique opportunity in the market, advise on pitch deck creation, and support your capital raise strategy development.

Retail Readiness Accelerator

The Retail Readiness Accelerator is a premiere mentorship program designed to offer a short-term, high-impact solution for early-stage, emerging brands. Our goal is to provide swift adaptation and insider insights, empowering brands to achieve directional success with a special emphasis on Retail Readiness – ensuring they are well-prepared to thrive in today’s competitive retail environment.

The Retail Readiness Accelerator provides dedicated access to a KSJC Director short-term so that they have the opportunity to glean expert advice and guidance as they prepare for retail distribution.

Brand Specialist Staffing Solutions

Our specialized staffing solutions within the Brand Specialist Program help elevate your brand, increase revenue, and build lasting customer relationships with a team of industry experts.

“Kelly and the KSJC team have a deep knowledge of retail and have been trusted brand partners as we grow our business. They are driven, candid, compassionate and a true pleasure to work with. They understand both the growth levers and the soft side of the retail business and are widely respected in the industry. We’ve loved having them as an extension of our team!”

JAYME JENKINS, CO-FOUNDER