Kelly St. John
Founder & CEO
Kelly is the person everyone wants to know—both personally and professionally. With an exceptional combination of passion, strategic insight, and what many call “Kelly Magic,” she effortlessly forges impactful partnerships. In the beauty industry, Kelly’s reputation is held in the highest regard, built on her profound understanding of the ever-evolving landscape and her exceptional access to top retailers, leaders, and investors. Kelly’s distinguished career began at Estee Lauder and Neiman Marcus, where she gained invaluable experience working on teams that discovered and developed emerging brands into industry leaders.
Kelly possesses an extraordinary ability to uncover what truly drives people and an intuitive talent for recognizing their unique skills and strengths. Her leadership not only advances brands but also achieves outstanding results, all while exuding warmth, grace, and a sharp sense of humor. Her deep expertise and skill in identifying opportunities and uniting people catalyze transformative growth in every project she undertakes. With a people-first approach and an unshakeable calm under pressure, Kelly stands as a trusted partner, sought-after advisor, and catalyst for success.
Kelly proudly serves on the Board of Advisors for True Beauty Ventures, is a Board Member of the Independent Beauty Association (IBA), and a member of The Board.
“Working with Kelly has been the booster rocket my business needed.”
