Heidi Wanderley
VP Brand Partnerships, Strategy and Operations
Heidi is the rare blend of analytical precision and creative intuition that turns brands into industry standouts. A powerhouse in omni-channel retail, merchandising, and sales, she spent over a decade as a buyer at Neiman Marcus, shaping the luxury space with her keen eye for opportunity and unmatched instinct for what captivates customers. From leading $100M+ in sales in the Men’s Division to securing multimillion-dollar vendor partnerships, Heidi knows exactly how to balance strategic vision with the nuances that make a brand resonate.
Her expertise extends beyond the retail floor. For the past six years, Heidi has been on the brand side, expanding the footprint of a luxury skincare company across both retail and e-commerce. This 360-degree perspective allows her to bridge the gap between brands and retailers seamlessly—translating strategy into action, numbers into narratives, and relationships into results. A natural collaborator, mentor, and problem-solver, Heidi thrives on rolling up her sleeves, refining positioning, and driving measurable success.
Fun Facts: Happy mom, plant whisperer, interior design + handmade pottery enthusiast, Excel nerd, skincare maximalist
