- David Olsen

Managing Director, Highlander Partners; Former CEO and current Board Member, Cos Bar

"Kelly is one of the most highly respected executives in the beauty industry. She has a great eye for special brands, knows the ingredients required to take them to new heights, and can also provide the path to execution to take them there. The care she takes and knowledge she has of her brand portfolio is unparalleled."

- Carol Hamilton

Group President, Acquisitions, L’Oreal USA

“I have worked with Kelly for several years, both in her role at Neiman Marcus and on special projects. I saw Kelly in action at Neiman Marcus Conclave when she had asked me to speak to her team. I saw her leadership, creativity, and collaborative spirit come to life. She commanded the room and clearly had the respect of all the Store Directors. More recently, we have worked together on some indie beauty brands. Beyond being an expert in digital, retailing and beauty, she also has shown smart, strategic thinking in advising entrepreneurs. Kelly is a class act!”

- John Demsey

Executive Group President,

Estee Lauder Companies Inc.

“I have known Kelly St. John for over 25 years. She is a passionate merchant with a deep understanding and love of luxury and beauty.”

- Nader Naeymi-Rad

Co-Founder of Indie Beauty Expo

“A consummate professional, Kelly combines decades of hands-on experience within the beauty industry with a natural talent for identifying winning brands and developing winning relationships with founders. Kelly is kind, considerate, and adheres to the highest standards of professional conduct. She is also a no-nonsense executive who is focused on results. She is a joy to work with and valuable business partner.”

Jillian Wright

Co-Founder of Indie Beauty Expo

“Kelly’s invaluable knowledge of retail and what a beauty brand needs to succeed is rare. Her 20+ years at Neiman Marcus, beginning in the beauty department and elevating to the executive level, enables her to understand each stage a brand needs to excel at in order to achieve long-term success. Kelly’s tenacity and keen sense of ‘what’s next’ enabled IBE to be a part of the Neiman Marcus family when something like this was unheard of. Kelly is a risk-taker; therefore, she is able to identify opportunities others may not. For this, she is a leader. She’s got gusto.”

- karen katz

Forever CEO, Neiman Marcus Group

“I have known Kelly for over two decades, and she is one of the finest beauty experts I have met. Her vast knowledge of the industry makes her an asset to entrepreneurs navigating their journey in today’s ever-changing beauty world.”

- john koryl

Formerly President, Neiman Marcus Online & Stores

“Kelly is a class-act. She has that intangible quality that makes you want to be the best as a brand and as a person. She's fearless, and her expertise in stores and online make her an indispensable asset to any beauty brand. I totally endorse her.”

- ann stordahl

Formerly SVP, Neiman Marcus

“I worked with Kelly at Neiman Marcus, and I was always impressed by her deep understanding and passion for the beauty business, her forward drive for the next frontier, and her tenacity in achieving the best results. Her leadership skills inspired those around her, as did her strong character and ethical standards.”

- Janet Gurwitch

Operating Partner, Castanea and former Founder & CEO,

Laura Mercier

“Kelly was a terrific partner in helping me build Laura Mercier from a startup to a top brand at Neiman Marcus. Her extensive knowledge of the beauty business, coupled with her professionalism, was invaluable in helping us identify opportunities and build such a dynamic brand together. As an investor in beauty brands today, I highly value Kelly’s expertise in my decision process.”

- Nancy Feetham

Former SVP / General Manager of Esteé Lauder

“As a business partner and former colleague at Estee Lauder, Kelly continuously exudes both integrity and leadership. Possessing that perfect balance of strategic thinking combined with flawless execution is cornerstone to Kelly’s ongoing success. Her strong communication ability and talent development provides the required support to achieve ambitious goals and business transformation! As a person, Kelly is always curious, optimistic, and considerate - qualities other great leaders highly covet!”

- Sylvie Chantecaille

President and CEO, Chantecaille

“Kelly is a rare industry wizard who truly understand what it takes to create a successful business and all the various aspects from online to retail. Once she believes in you, she will fight for you all the way like it is her own company. She makes a huge difference in the growth of your enterprise. She also happens to be a joy to work with.”

beautifying the world - one brand at a time