“As a beauty brand founder coming from the editorial side, at places like WWD and Glamour, there was a lot I knew about the business to begin with — but there was definitely a lot that I had to learn. So, choosing an agency to partner with for the launch of Testament Beauty was critical. Kelly St. John was referred to me by two of the most respected beauty editors in the country. It only took one conversation with Kelly to know that I found “the one.” Kelly’s experience, passion for the industry and her allegiance to her clients is nothing short of inspiring. She advises with conviction and respect. Kelly brings a dimension to Testament Beauty that we didn’t know we needed. I feel privileged to have Testament Beauty included in the amazing curation of brands in the KSJ Collective and look forward to growing the business together for many years to come.”


“Simply put, Kelly makes things happen. Her understanding of the beauty industry is paramount. Her dynamic approach combined with her impressive network gives her access that most only dream of. We came to Kelly to better understand retail distribution in the US, but her impact has expanded well beyond that to include strategic guidance and valuable advice on countless aspects of our business. We consider her a part of our small and dynamic team. Kelly will diligently push your business to the next level, and always with the kindest heart.”


“Kelly St. John is unlike any brand partner I have ever worked with. We started working together on a small scope of work, but regardless of size, she supported the company like it was her own. Now that we have expanded her scope in the company, I couldn't be happier. She has unbelievable connections and access; she continues to be incredibly responsive, and she tackles our needs both small and large with rigor and poise.”

- Grace Fooden, co-Founder, biophile

“As a new brand, I had so much to learn about the industry and Kelly’s wealth of knowledge has been critical to my continued growth. She takes the necessary time to plan and strategize all business decisions with me, and as a small, lean business, she is the other half of my brain. Kelly diplomatically and effortlessly puts out every fire that arises and is a breath of fresh air in life as an entrepreneur. The amount of knowledge Kelly has in this industry can’t be quantified, and to have someone with this level of experience and expertise as an extension of my team is a Godsend!”

- Dana Jackson, Founder & CEO, Beneath Your Mask

“Within weeks of meeting Kelly and working with her, I felt that I had known her forever. She is the epitome of a people connector with a rare talent to naturally bring teams together. Kelly is the consummate professional, with an engaging personality and a drive to make a difference with the brands she works with. She brings confidence, resources and amazing talent to help build emerging brands through this ever-changing retail landscape. Kelly is a tremendous asset, and we are so pleased to be working with her.”

- Jennifer M. Hessel, President & CEO, Serucell

“I consider working with Kelly St. John to be a great fortune. She is not your garden-variety brand partner. She cares, with passion and with heart. I have worked with many consultants in my day, and I can say with assurance that she is among the very best. Smart, incisive, generosity of spirit, knowledgeable with exceptional instincts and connections to make it happen. And did I say that she cares? I have felt from Day 1 we were more than a number; we have felt her heartfelt investment in our brand, and our future. And I, for one, count ourselves most fortunate that she is a part of our future.”

- Susanne Norwitz, Creator, Maya Chia

Kelly is a respected veteran in the beauty industry, and in this rapidly changing environment, it is almost impossible to navigate without an expert on your team. She has strong relationships with most retailers, industry experts, investors etc. I believe Kelly’s true point of differentiation is in her mindful approach to retail distribution. She looks at your brand, provides tangible feedback on social media, DTC website, and brand positioning to determine the best path forward. Kelly understands the definition of success for a brand founder and has been a huge asset to Ranavat!”

- Michelle Ranavat, Founder & CEO, Ranavat

“Kelly is a powerhouse. Her wealth of knowledge, attention to detail, and passion for beauty creates ACTUAL results. She is a true ally and extension of our team that will go the extra mile no matter what!”

- Kiana Anvaripour, former GM, Beboe Therapies

“Working with Kelly has been the booster rocket my business needed. Her extensive industry insights, savvy, and network have presented opportunities I was unable to procure, and others I didn’t even know existed. Her manner is warm and diplomatic, yet focused and strategic, and she is the consummate professional right down to her excellent communication skills. I am grateful to have Kelly’s support and guidance as I continue to build my brand.”

- Jenny Patinkin, Founder, Jenny Patinkin

“Kelly is a dynamic, energetic, and highly effective professional who is an absolute delight to work with. She has been an invaluable asset to our team for nearly three years now. Kelly has helped us refine our strategy and be sure we are putting our best foot forward when we have an opportunity to meet with a potential, new wholesale account. Because Kelly only works with brands she loves and believes in, when she opens doors to her vast professional connections she has made over her long, impressive career, she maintains credibility, and her partners trust she is not abusing the relationship or wasting their time. I am grateful to have Kelly’s time and trust- she is a tremendous partner.”

- Alissa Bayer, Founder & Owner, milk + honey spa

“If there were a word I would use to describe Kelly St. John, it would be 'authentic.' She is authentic in her communications, in her beliefs, in her business relationships. A brand champion, Kelly is passionate about growing businesses to be the best they can be. She has an uncanny ability to see the end picture or goal, and a completely genuine ability to help others see it. She has been a true partner to Mila Moursi and has been instrumental in helping me define new paths for success. She operates with good intentions, enthusiasm, passion, positive energy, and always with kindness and integrity.”

- Mila Moursi, Founder, Mila Moursi Skincare

“Kelly is an incomparable professional and retail industry leader. More than anyone I've ever worked with, she combines smarts, warmth, savvy, and a knowledge of beauty retail – how it works, who the players are, and what strategies best apply to a given situation. Simply put, she gets results. If you need to take your retail strategy to the next level run, do not walk, to work with Kelly”


Having worked with Kelly when she led beauty at Neiman Marcus, we knew her retail savvy and understanding of beauty would be a huge asset. In our new relationship as part of her collective, we have an appreciation of how her years of helping to launch and develop brands in the beauty space has given her deep insights into what elements of a brand and story truly connect with the customer. She knows how to develop and streamline a brand to go beyond a transaction, but to truly connect and inspire. It is no wonder that she has the respect of not only brand founders and owners, but the broader retail community and investors looking for the right growth opportunities. She partners with brands that have a true point of difference and provides insights and resources to help them realize their best potential.”

- Cecil Booth & Rebecca Booth M.D., Founders, VENeffect

“Kelly St. John has been instrumental to the success of Swan Beauty. She has helped our team to both identify and secure key brand partnerships and has provided strategic insight into our overall assortment. Kelly’s guidance, support and knowledge of the beauty industry has really helped to fast track our business. Her Beauty Industry knowledge is unmatched - she is a true asset to our team!”


“It’s always such a great pleasure work with Kelly. Her knowledge and connections in the Beauty industry, especially in the USA have been invaluable. We share a strong belief in the values of honesty and integrity and the importance of relationships, and this is seen time and time again in the respect she garners at all levels with the wide range of brands she works with.”



Kelly is pretty amazing. Not only is she a joy to work with, but she is beyond knowledgeable, connected, and well respected in the beauty industry. Kelly is thoughtful in her plan and execution and delivers results for her clients. Kelly’s professionalism and attention to detail are impeccable, and any brand or brand founder - large or small - would be lucky to work with Kelly.”

- Lauren Berkovitz, founder & CEO, Lauren B. Beauty

“Kelly was highly recommended by another beauty brand founder. She utilizes her expertise to provide spot on feedback and hands-on approach in helping a founder develop the right plan and positioning that makes the most sense for the brand. Her insights and guidance have been invaluable. She is very quick to understand your brand, as well as the importance of quality over quantity and developing a distribution strategy that matches you with the right partner. Kelly rolls-up her sleeves and thinks out of the box to look at opportunities I had not previously considered. She is not only extremely knowledgeable, professional and extremely well-respected and well-connected, but also a pleasure to work with.”

- Valeria Cole, Founder, Teadora

We approached Kelly when we were ready to grow from primarily spa distribution into retail. She helped in all areas of the business including branding, messaging, repackaging, and business development. I can't overstate her contribution to our transition. In less than one year she played a significant role in the transformation of our business. She orchestrated our roll out with a national, luxury channel and is negotiating our placement into additional channels ...and she is a joy to work with.”

- Maya Crothers, Founder & CEO, Circcell Skincare

Shortly after we welcomed Kelly to the Honua 'Ohana, she felt like an extension of our team. She fit in so well and complimented our strengths while helping to fill in the gaps. She was able to quickly secure retail presentation meetings and has helped us to strategize ways to achieve sustainable growth with our current retail partners. She is easy to communicate with and very responsive. Looking forward to a successful future with Kelly by our side!”

- Kapua Browning, Founder & Formulator, Honua SkincarE