Passionate Brand Builders, Strategic Partners, Performance-focused Leaders,
Committed to Your Success.
KSJ Collective is a strategic growth consultancy for emerging beauty and wellness brands, guiding their perpetual evolution on the non-linear path to retail success.
Passionate Brand Builders, Strategic Partners and Performance-Focused Leaders Who Are Committed to Your Success.
There is a nonlinear roadmap to retail success. KSJ Collective is a strategic growth consultancy for emerging beauty and wellness brands. At every stage of your business, we adapt seamlessly as your high-level team of advisory partners, retail strategists, and investor liaisons.
Supporting indie, prestige, and luxury brands at every growth stage.
“Kelly and the KSJC team are respected veterans in the beauty industry, and in this rapidly changing environment, it is almost impossible to navigate without an expert on your team. They have strong relationships with most retailers, industry experts, investors, etc. I believe Kelly’s true point of differentiation is in her mindful approach to retail distribution. She looks at your brand and provides tangible feedback on social media, the DTC website, and brand positioning to determine the best path forward. Kelly understands the definition of success for a brand founder and has been a huge asset to Ranavat!”

MICHELLE RANAVAT, FOUNDER & CEO
Passion. Partnership. Performance.
KSJ Collective partners with emerging beauty brands at every stage of growth. Whether you’re pre-revenue or need a US distribution strategy, our expertise drives your business forward.
By The Numbers
87
clients served since 2019
84
average in-store events per year
1800+
retailers in our proprietary database
40
top tier brand specialists
15,000
touch points with buyers and retail teams per year
10
markets covered internationally
Meet Your Team
We work as a seamless extension of your team, bringing the right mix of industry insight, operational know-how, and executive-level thinking to every partnership.

Kelly St. John
Founder and CEO

Jennifer Jeanneret
Director of Operations and Client Relations

Kim Henney
Director of Retail and Brand Partnerships

Alex Drake
Director of Retail and Brand Partnerships

Danmark Bantay
Director of Sales and Education

Ashley Hall
Director of Brand Development and Sales

Holly Dupuis
Executive Operations Assistant
“Working with Kelly has been the booster rocket my business needed. Her extensive industry insights, savvy, and network have presented opportunities I was unable to procure, and others I didn’t even know existed. Her manner is warm and diplomatic, yet focused and strategic, and she is the consummate professional right down to her excellent communication skills. I am grateful to have Kelly and KSJ Collective’s support and guidance as I continue to build my brand.”
